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The only way you hear about it is through a friend or by going to a concert,’ says Berkner, whose three CDs have collectively sold 32,000 units.
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‘Parents are starving for good kids music, which is really hard to find because it’s not mass marketed or played on the radio. Far from executing a carefully designed marketing strategy, Berkner credits her success to the grassroots efforts of her adult fans. Other high-profile engagements followed, including gigs at the White House’s Easter Egg Roll last year and, more recently, a performance on the Today show. Fellow stars Sting and actor Ally Sheedy also hired Berkner to play parties for their kids.
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Early on, her zany, folk-tinged compositions about dinosaurs and eating caught the attention of many celebrities, initially landing her a gig to play a party for Madonna’s daughter Lourdes. Though her music has traditionally only been available at independent toy stores and via Berkner has signed a deal with Alliance Distribution, an outfit that will make her CDs available at larger book chains like Barnes & Noble.īerkner, who began her career as a music instructor for the Manhattan preschool set in the late ’90s, quickly established a national profile. Berkner co-produced Songbook with a friend and will release it under her own label Two Tomatoes Records. With the title Laurie Berkner’s Video Songbook (US$12.98), the 40-minute tape will feature Berkner in concert performing her quirky trademark songs, along with some crudely rendered 2-D animated overlays. New York-based kids musician Laurie Berkner, who counts pop stars including Madonna and Sting among her modest yet impressive core fan base, will release her first video this month. "About this title" may belong to another edition of this title.New York kids folk singer to the stars gets into kidvid Davidson, South Brunswick Public Library, Monmouth Junction, NJĬopyright 2001 Cahners Business Information, Inc. Although not an essential purchase, the video would be an entertaining addition to libraries serving young children. The storybook antics and sound effects sound a bit distorted and fuzzy in comparison to the aural quality of the concert footage. The picture quality of the video is average, and the graphics are fun. Zooming in and out of the "book" might have been a little more exciting. While the idea of travelling through a book is great, it would have been better to have the book outline disappear while watching the live portions. However, they are sometimes a bit distracting, especially while flying around during a song. All of the graphics, whether hand-drawn or computer generated, are adorable, if a little flat. Viewers see the joy Laurie gets from performing live, and the love the audience gives back. Songs such as "Pig on Her Head" and "A Song in My Tummy" invite audience participation and allow children (and brave grownups) to simply revel in silliness.
Laurie berkner video songbook movie#
The video's prime focus is Berkner's songs, and they are what elevate this video from hokey home movie to adorable and fun. While the concept is interesting, there are a few problems. Laurie wanted to "create a kids' music video that had the high energy of a live gig without simply being a recording of a concert." To that end, viewers are shown live footage through the pages of a book while animation and sound effects accompany each song. She created a "storybook" which plays 11 favorite songs from her repertoire as the "pages" are turned. ReS-Gr 1-Award-winning children's recording artist Laurie Berkner (Victor Vito, Whaddaya Thing of That!) came up with a novel concept for this children's music video, which was filmed at one of her concerts in New York last year.